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All of the questions asked and answered in this study will be used for gathering more information about social media marketing and its affects today. This will be done through a case study of the company, Gymshark, who essentially built most of their company off of social media. All questions asked in this study are asking for your personal experience and did not go into too much detail about your personal life. They are intended to only be used for additional information on how people are marketed to. If you agree to this statement "I am aware of the types of questions that are going to be asked on this survey and I accept to do this survey completely and to the best of my ability."
I agree
I do not agree
Do you have a social media profile and if so, how many different platforms are you on?
Yes; 1-2 platforms
Yes; 3-4 platforms
Yes; More than 5 platforms
No
Prefer not to answer
How many hours on average do you spend on social media per day? (Including but not limited to Instagram, Facebook, Twitter, Snapchat)
0-2 hours
2-4 hours
4-6 hours
6-8 hours
More than 8+ hours
How many, if any, retail companies do you follow on all your social media profiles? (For example, if you follow one on Instagram and one on Facebook, you follow two retail companies (combined))
0-1 companies
2-3 companies
4-5 companies
6-7 companies
More than 8 companies
How do you usually find out about new retail companies?
Social Media
Friends/Family
TV
Other
Have you ever heard of the company Gymshark? If so, how?
Yes; Social Media
Yes; Friends/Family
Yes; TV
No, have not heard of it
How much do you think your main feed on your social media profile caters towards your interests?
A great deal
A lot
A moderate amount
A little
None at all
Describe your experience when shopping online. Where does it start and what makes you initially want to buy the product? If you do not online shop, explain your experience with being marketed to on social media? What companies do you receive information from and why do you think this occurs?
Do you think your information on social media is being tracked for marketing purposes? Do you care? Why or Why not?
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